Carol Pardue started Family Matters In-Home Care 14 years ago in the San Francisco Bay Area, stemming from a personal passion for the industry. She was a CNA for 19 years prior and personally cared for and developed relationships with many of her clients. Carol’s son, Jacob Laffen, has been involved in healthcare for over ten years through working in hospitals. A few years ago, Jacob and his two brothers, Marcus and James, joined their mother to focus on growing the family business. Family-centric values and providing high quality care have allowed Family Matters to grow and expand. What makes their agency so successful? Jacob shared their story:
ClearCare: What has helped fuel your rapid growth?
Jacob: We focused on building relationships and started aggressively marketing.
Having gained experience working for his father’s marketing agency, Jacob understands the value of marketing and supercharged Family Matters’ marketing efforts. Family Matters Home Care has an excellent reputation and everyone knows that word of mouth is one of the strongest forms of marketing in the home care and home health industries. To start a home care agency, Jacob says “it’s all about going out, knocking on doors and building relationships with referral sources.”
Understanding the importance of building a strong brand, Jacob allocates 8% of gross revenue to marketing via online advertising, upgrading the website, and maintaining strong referral sources. Family Matters Home Care has earned strong reviews on Yelp and Caring.com including an A+ rating from the Better Business Bureau. The website is full of resources such as video testimonials and a free in-home care guide — a client resource packet with information on aging. Jacob and his family also regularly attend community events such as local senior fairs, chamber events, and even bring the newest members of the family including Jacob’s young son, Mason. Eventually, your reputation builds itself.
Read the full story at clearcareonline.com